Product Video Brief: Luxury Skin Balm
**Product**: Glass jar with gold lid, minimalist label reading only "**LUMÈRE**" (or your chosen name) in fine serif type — no logo, no brand marks.
**Duration**: 15–20 seconds
**Resolution**: 1080p, 24fps, cinematic color grade (warm, soft, slightly desaturated highlights)
### Shot List
1. **Opening beauty shot (0–2s)**: Jar sits on a marble/stone surface, soft diffused window light, shallow depth of field, slow push-in.
2. **Lid twist-open (2–4s)**: Macro shot of manicured fingers unscrewing the gold lid, soft click/reflection highlights on the metal.
3. **Texture close-up (4–7s)**: Top-down macro of the balm's surface — smooth, glossy, slightly whipped texture; a finger dips in, revealing the product's consistency as it swirls.
4. **Application shot (7–11s)**: Woman (soft-focus, elegant, natural makeup) gently massages the balm into her cheek/jawline in slow motion, catching light on her skin.
5. **Product hero shot (11–14s)**: Jar re-centered, lid closing, light glinting off the gold rim, reflection on the surface below.
6. **Final logo-free packshot (14–17s)**: Static elegant composition, soft bokeh background, subtle text overlay of the balm's name.
### Style notes
- Lighting: soft, warm, diffused — avoid harsh shadows
- Camera movement: slow pushes/pulls, no shaky handheld
- Color grade: cream, gold, warm neutrals
- Audio: minimal ambient — soft piano/ambient pad, subtle clinking of glass/metal
remove the brand name just nameless