DA – AGENT OF PROGRESS Format: Black and white doodle cartoon. Campai · King AI

DA – AGENT OF PROGRESS Format: Black and white doodle cartoon. Campaign filmRuntime: Approximately 90 secondsTime of Day: Evening / Golden Hour into NightCore Themes: Housing • Jobs • Crime • Accountability • ProgressTone: Authentic, street-level, confident, hopefulMusic: Contemporary South African beat building gradually into a strong, uplifting finish. CAST / VOICE Rotate voices throughout the film: IsiXhosa male IsiXhosa female Afrikaans/English female Afrikaans/English male The voices should sound like ordinary community members rather than formal announcers. SCENE 1 — THE SETUP 0:00–0:08 VISUAL Golden-hour street. A young adult walks down the road filming themselves on a phone. Camera stays close to the phone/selfie perspective. Background is softly blurred with shallow depth of field. A few election posters can be seen out of focus behind them. VOICEOVER “You know it’s election time when suddenly everyone becomes a social-media revolutionary.” EDIT Quick phone-camera flash. Cut on the beat. SCENE 2 — THE POLITICIANS 0:08–0:18 VISUAL Politician dramatically shouting through a megaphone. Bright political colours. Another campaigner walks past with ANC visible on the back of a shirt. Politicians point, wave and perform enthusiastically for cameras. Phones record everything. VOICEOVER “And politicians you haven’t seen since the last election suddenly come back.” Beat. “Big speeches. Big promises. But ask what actually got done?” VISUAL PUNCH Megaphone fills frame. SMASH CUT TO SILENCE. SCENE 3 — THE NOISE 0:18–0:26 VISUAL Several competing political groups crowd the street. Signs representing parties such as: GOOD CCC ID PA Everyone talks at once. Use slightly exaggerated forced perspective so the groups appear visually small compared with the community around them. VOICEOVER “Then there are the smaller parties.” “They make plenty of noise…” Beat. “…but noise doesn’t build communities.” AUDIO Crowd noise abrupt